eCommerce Ad Budget & Funnel Calculator

Calculate sustainable ad spend and optimize your funnel allocation

💰 Budget & ROAS Calculator

Calculate sustainable ad spend based on your unit economics and profit targets

Average Order Value (AOV)

Average revenue per order

Gross Margin

Product margin before marketing

Target Net Profit Margin

Desired profit after ad spend

Daily Sales Target 3 sales/day

Minimum daily sales goal

Max Cost Per Sale

Target ROAS

0.0x

Break-Even ROAS

0.0x

Marketing % of Revenue

📊 Daily Performance (3 Sales)

Daily Ad Spend Required $0

Daily Revenue (3 sales × AOV) $0

Daily Gross Profit (before ads) $0

Daily Net Profit (after ads) $0

📈 Monthly Projections (30 days)

Monthly Ad Spend $0

Monthly Sales Volume 0

Monthly Revenue $0

Monthly Net Profit $0

🎯 Funnel Split Calculator

Optimize your ad spend allocation between upper-mid funnel (awareness) and middle-bottom funnel (conversion)

Total Ad Spend (from Calculator 1)

Monthly ad budget (auto-synced)

Target Overall ROAS (from Calculator 1)

Blended ROAS goal (auto-synced)

Upper-Mid Funnel Allocation 50%

Drag to adjust split between awareness/engagement and conversion campaigns

Upper-Mid Funnel
$5,000
1.5x ROAS • Awareness & Engagement

Middle-Bottom Funnel
$5,000
5.5x ROAS • Conversion

📊 Revenue Breakdown

Upper-Mid Funnel Revenue $7,500

Middle-Bottom Funnel Revenue $27,500

Total Revenue $35,000

🎯 Campaign Objectives

Upper-Mid Funnel Focus Subscribers • Followers • Engagement

Middle-Bottom Funnel Focus Sales • Conversions • Revenue