Margin Planning Tool
Model how marketing decisions impact your bottom line
💰 Base Metrics
$
$
📦 Shipping Strategy
$
$
$
%
🎁 Promotions
%
%
$
%
📣 Advertising
$
$25.00
📊 Margin Analysis
💰 Base Margin
$50.00
58.8% margin
🚚 Shipping Cost/Sale
$2.00
net after customer payments
🏷️ Discount Cost/Sale
$3.83
30% of orders discounted
🎁 Gift Cost/Sale
$3.00
100% receive gifts
📱 Ad Cost/Sale
$10.00
blended across all orders
💵 Net Margin per Order
$31.17
36.7%
📉 Margin Erosion
$18.83
37.7% of base margin lost
🎯 Monthly Net Profit
$15,585
from $42,500 revenue
💡 Analysis: Your marketing activities are consuming 37.7% of your base margin.
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