📊 Campaign Budget Optimizer
Analyze your campaigns by funnel stage and get budget reallocation recommendations
💼 Business Context
Enter your core business metrics to evaluate campaign performance
🎯 Campaign Portfolio
Add your active campaigns with spend, funnel stage, and performance data
| Campaign Name | Platform | Funnel Stage | Primary Goal | Monthly Spend | Results | Cost Per Result | Current ROAS | Action |
|---|
💡 Tip: Tap any campaign card to expand and edit details. Status dots indicate performance: ● High performer, ● On target, ● Needs optimization.
💡 Campaign Highlighting: Rows are automatically highlighted based on your profitability position. Green indicates high-performing campaigns you should scale. Red indicates underperforming campaigns that need optimization or budget reduction.
📊 Results Column: For conversion campaigns (Sales/Conversions, Customer Acquisition), results auto-calculate based on ROAS and AOV. For upper/mid funnel campaigns, manually enter results (clicks, leads, subscribers, etc.).
📈 Funnel Analysis
Current allocation across funnel stages