eCommerce Email Automation Flow Planner
Build your automated revenue engine with 18 essential eCommerce flows
Implementation Progress
0 / 18
Phase 1: Foundation Revenue Flows
Weeks 1-2Welcome Series
Trigger: Email signup
3-5 emails over 7-8 days
Immediate → Day 1-2 → Day 3-4 → Day 5-6 → Day 7-8
Open: 51%
RPR: $2.65
Lift: 320%
Abandoned Cart
Trigger: Cart abandonment
3-4 emails: 1hr, 24hr, 48hr, 72hr
Highest revenue flow - recovers 10-15% of carts
Open: 48-52%
RPR: $3.65
Conv: 10.7%
Browse Abandonment
Trigger: Product viewing without cart add
1-2 emails: 2-4hr, 24hr
Captures 80% of visitors who never add to cart
Open: 34.55%
Conv: 200% better
Phase 2: Post-Purchase Flows
Weeks 3-4Post-Purchase Thank You
Trigger: Order completion
2-4 emails: immediate, 2-3 days, 5-7 days
Highest open rate of all flows
Open: 61.68%
Engagement: Highest
Order Confirmation/Shipping
Trigger: Order placed/shipped
Transactional series with tracking
Reduces support tickets significantly
Open: 60-80%
Impact: Support reduction
Reviews
Product Review Request
Trigger: 3-7 days post-delivery
2-3 emails: 3-7 days, 7 days, 14 days
Incentivize with discounts or points
Reviews: 3.7x increase
Photo reviews: +70.5%
Cross-Sell/Upsell
Trigger: 2-4 weeks post-purchase
2-4 emails: 2-3 wks, 4 wks, 6 wks, 8 wks
"Complete your collection" messaging
RPR: +300%
Click-to-open: 53.6%
Phase 3: Retention Flows
Weeks 5-6Customer Winback
Trigger: 60-90 days inactive
3-5 emails over 30 days
Progressive incentives to return
Open: 43.8%
Orders: 3x bulk emails
VIP/High-Value Customer
Trigger: Spending threshold reached
1-2 emails: immediate, 3-5 days later
Top 5% generate 35% of revenue
YoY Growth: 157.8%
Revenue: 35% from 5%
Loyalty
Loyalty Program
Trigger: Points earned/rewards unlocked
Ongoing triggered series
Point balance & reward notifications
Spend: +12-18% annually
Retention: Higher LTV
Sunset/List Cleaning
Trigger: 90-180 days no opens
3 emails over 2-3 weeks
Improves deliverability & reduces costs
Impact: Better deliverability
Cost: Reduction
Phase 4: High-Impact Specialized Flows
Weeks 7-8+Back-in-Stock
Trigger: Item restocked + notification request
1-2 emails: immediate, 24-48hr
Highest conversion rate of all flows
Conv: 6.41%
ROI: 15.6x
Replenishment Reminder
Trigger: X days after purchase (consumables)
2-3 emails before expected depletion
Critical for consumable products
Click-to-open: 53.6%
Type: Highest lifecycle
Birthday/Anniversary
Trigger: Customer birthday or anniversary
1-2 emails: on date or 1 week before
Strengthens emotional connection
Open: 44.8%
Impact: Loyalty boost
Quiz
Quiz Follow-up
Trigger: Quiz/survey completion
3-6 emails over 2-7 days
Personalized recommendations
Conv: Higher via personalization
Single Category Cross-Sell
Trigger: Purchase from one category only
2-3 emails: 3-5 days, 7-10 days, 12-14 days
Expands customer product range
Impact: Product discovery
One-Time Buyer Engagement
Trigger: First purchase completed
5-7 emails over 30-60 days
Converts 20-30% to repeat buyers
LTV: 4.5x higher
Conv: 20-30%
Subscription
Upsell to Subscription
Trigger: 2-3 repeat purchases
3-4 emails before next expected purchase
Subscribe & save messaging
Conv: 10-20%
LTV: 3-5x higher